Sellers · Pricing
Pricing Your Home Right.
The first four weeks tend to set your final sale price. Here's how that works.
The thesis
Pricing matters more than anything else.
Setting the right price for your home is not just imperative, it's a strategic move that significantly impacts your results. Overpricing leads to your home sitting on the market with little interest, then losing momentum and forcing price reductions later. A well-thought-out pricing strategy captures the attention of serious buyers immediately, turning your home into a sought-after listing.
In our listing consultation, we'll assess current market conditions together and develop a strategy that aligns with your goals, maximizing your home's potential and securing the highest possible price in the shortest amount of time, with the least stress.
Activity vs. Timing
The curve every seller should see.
Buyer interest peaks during the first 1–2 weeks a home is listed and decreases steadily after. The first impression you make on the market is your strongest.
Price too high in week 1 and you don't just lose buyers, you lose the most motivated buyers, the ones already pre-approved and actively touring.
By the numbers
The cost of overpricing.
A small overprice removes most of your buyer pool. A small underprice creates competition and bidding tension. The math is brutal, and unforgiving.
| List price strategy | Buyers reached |
|---|---|
| 15% below market | ~80% |
| 10% below market | ~70% |
| At market value | ~65% |
| 10% above market | ~30% |
| 15% above market | ~10% |
*Industry estimate of the share of total available buyers reached at each price point relative to true market value.
The inputs
How we set your price.
Eight inputs. Every comp. No guesses.
01
Focused micro-market data
02
Neighborhood trends
03
Months' inventory supply
04
Average list-to-sales-price ratio
05
Historical data
06
Average days on market
07
Average price per sqft
08
Seller concessions in recent sales
Get the number
Ready for an honest valuation?
Real comps, a real opinion, and no pressure to list.