Sellers · The Process

The Selling Process.

Nine clearly defined steps, from first conversation to closing day.

How we sell

A great listing is a sequence, not a single act.

Every step below has been refined across 100+ transactions to remove the most common surprises. You'll know exactly where we are at every moment.

01
Home Preparation
Decluttering, deep cleaning, repairs, updates, staging, and disclosure prep. The goal is to present a home that buyers can fall for in the first ten seconds, and that holds up under inspection.
02
Pricing Strategy
A current Comparative Market Analysis (CMA) using local micro-market data and neighborhood trends. We model the danger of overpricing so you can make an informed call, not an emotional one.
03
Set Price
We agree on a list price grounded in data and your goals, equity, timeline, and next-chapter plans.
04
Marketing Your Home
Professional photography and videography, listing copy, MLS go-live, social media campaigns, Showcase placement, signage, mailers, syndication. (Full breakdown on the Marketing page.)
05
Showing Your Home
Scheduling, lockbox or by-appointment, maximizing curb appeal, accessibility, and feedback collection after every showing.
06
The Offer Process
Reviewing offers, comparing terms (not just price), counter-offers, and contingency review, with you understanding every line.
07
Escrow Process
Opening escrow, scheduling inspections and appraisal, negotiating any repairs, coordinating with title and escrow.
08
Disclosure Requirements
TDS, SPQ, NHD, and any local retrofit requirements. Done right, disclosure protects you long after the sale.
09
Contingency Removal
Inspection signed off, appraisal complete, loan Clear-to-Close. Then we close & celebrate, and I stay on for relocation help and vendor needs.

Next step

One call. We'll map your home, your timeline, and your goals against this exact sequence, so you know what to expect before anything starts.